• Home

5 Ways to Make Your Brand Stick with Your Audience

GD Star Rating
loading...

Between watching TV, checking email, browsing the Internet, listening to the radio or a music streaming service, and passing stores or billboards, we encounter a staggering number of advertisements on a daily basis. By some estimates, the average person is exposed to between 2,000 and 3,000 advertisements every day. With so much advertising clutter, brands need to be incredibly memorable in order to stick with their audience.

So what’s a business to do, especially if they don’t have the marketing budget of an omnipresent company like Apple or McDonald’s? Fortunately, there are steps you can take to make your brand stick no matter what kind of budget you have. Here are 5 powerful brand-building tips you should keep in mind.

Continue Reading No Comments

The Best Instagram Apps for Your Business

GD Star Rating
loading...

Instagram is still a relatively young social media platform, and there are only a few brands that have really risen to the top as successful Instagram marketers. This shouldn’t deter you from using Instagram for marketing, though—it should encourage you because it means the platform has a lot of untapped potential. One thing that a lot of small businesses on Instagram haven’t recognized yet is that there’s a plethora of easy-to-use apps that can dramatically enhance their presence on the site. Try out these 9 Instagram apps for your business if you want to get more followers and increase engagement.

Continue Reading No Comments

Generating Interesting and Meaningful Content for Your Marketing Campaign

GD Star Rating
loading...

You’ve got a great product or service to offer, and you’ve heard that content marketing is the way to attract people to your business, so you dust off your keyboard and write a blog post related to that great product. A couple days later, you check back and discover that your post has generated…not nearly as many views as you were hoping for. What gives? Why haven’t readers flocked to your content?

Unfortunately, crafting content that will connect with your target audience isn’t as easy as just singing the praises of your business. The idea behind content marketing is that you’re providing information that readers, viewers, or listeners will find interesting, in exchange for those people taking the time to engage with your brand. The goal of your content, then, should be to address the topics and questions that most interest the people who you want to engage with your business. Here’s a quick look about what you should and shouldn’t do to generate interesting and meaningful content.

Continue Reading No Comments

What Colors Are Best for Promotional Items and Advertising?

GD Star Rating
loading...

There’s no one “right” color for promotional items and advertising—otherwise we’d be seeing a sea of monochromatic products (and that would be pretty boring). Rather, brands choose the colors they use in their marketing based on cultural associations, their target market, and sometimes even competitors’ color schemes. If you’ve been tasked with coming up with colors to represent your company, here are a few things you should be keeping in mind.

Continue Reading No Comments

How Instagram Has Changed the World of Marketing

GD Star Rating
loading...

When Instagram burst onto the scene in 2010, few people could have predicted what a social force it would turn into. Now, in 2014, the site has over 200 million active monthly users, with an average of 60 million photos shared per day and 20 billion photos shared since its inception. It’s increasingly becoming a force that marketers can’t afford to ignore, and it’s dramatically changing the way businesses think about online marketing. Here are four of the main ways Instagram is altering the landscape of marketing.

Continue Reading No Comments

Don’t Mess with the Mouse: Branding Lessons Learned from Disney

GD Star Rating
loading...

Mickey Mouse is recognized by 97% of Americans and millions more people around the world, making him an even more widely known fictional figure than Santa Claus. And most people have plenty of memories associated with that image—whether it’s a childhood trip to Disneyland, watching Disney movies, or even buying a Mickey Mouse wristwatch.

There’s a reason Disney has been so incredibly successful when it comes to branding, and there’s a lot that small business owners can learn from the company, no matter what you think of it. If you’re struggling to come up with a consistent image for your business, consider these branding lessons from Disney.

Continue Reading No Comments

How to Stick in a Person’s Mind

GD Star Rating
loading...

It’s an inevitably awkward situation: you’re meeting a client or business partner who you’ve been introduced to before, and they hold out a hand while saying, “I don’t believe we’ve met.”

Beyond just being embarrassing, having someone forget about you can have a negative impact on your career. If you’re an employee who flies under the radar, you may be passed over for promotions and leadership opportunities. It’s even worse if you’re an entrepreneur, because having a client or customer forget about your brand means you’re losing potential business.

So just how do you stick in a person’s mind? There are no Jedi tricks you can use, but there are some simple techniques and habits you can employ to make yourself stand out so your customer, client, or employer will remember you.

Continue Reading No Comments

How to Get Your Business off the Ground for Pennies

GD Star Rating
loading...

You don’t need to have millions or even thousands of dollars at your disposal to get a small business up and running. While we’ll admit that it would be tough to literally start a business with only pennies, many entrepreneurs have started successful businesses with a shoestring budget of less than $50. Here are some tips for how you too can get your business of the ground when money’s tight.

Continue Reading No Comments

5 Things NOT to do With Your E-Commerce Site

GD Star Rating
loading...

It’s no secret that e-commerce websites have been changing the way business is conducted. Nowadays, plenty of people actually prefer to do their shopping and other business dealings online instead of in person.

But e-commerce sites are doing more than changing the way we shop—they’re also changing the way entrepreneurs think, with more and more businessmen and women starting new e-commerce sites.

If a start-up e-commerce website might be in your future, there are a few important tips you should keep in mind. Here’s what NOT to do with your e-commerce site:

Continue Reading No Comments

The Best Methods to Get Seen on the Facebook News Feed

GD Star Rating
loading...

In December 2013, Facebook changed their news feed algorithm, and many businesses have seen their Fan Page take a hit as a result. The social media marketing company Ignite analyzed the change and found that on average, brand pages suffered a 44% decline in news feed views as a result.

While this certainly isn’t good news for businesses, the news feed change may not be the social media apocalypse that it’s been made out as. Internet marketing is constantly evolving, and businesses need to learn how to make new changes work in their favor. Here are just a few things you should keep in mind if you want as many qualified leads as possible to see your brand page on Facebook.

Continue Reading No Comments

Contact Details

Freephone: 0800 988 7355 - Email: sales@promotional-products.org

Promo-Gifts (UK) Ltd - +44 (0)1895 438459 - 63 Fairfield Road - Yiewsley - West Drayton - Middlesex - UB7 8EZ - GB Reg No. 6270341 - VAT No. 919738969