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How Steve Jobs Established Apple as a Memorable Brand

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Apple’s origin story is well-known: Steve Jobs and Steve Wozniak started the company out of Jobs’ parents’ garage and originally focused on building and selling personal computers. But how did the company grow into one of the biggest tech companies and one of the most well-known brands in the world, with a wide range of iconic products including the iPod, the iPad, and the iPhone?

A lot of the company’s success comes down to its creative and strategic branding efforts. Ironically, Steve Jobs reportedly hated the terms “branding” and “marketing.” But even if he didn’t like the semantics, he and his colleagues were certainly skilled at getting people to remember, trust, and buy Apple products. Here are a few of Steve Jobs’ branding techniques to consider when you’re building your own brand name.

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Social Media Sweepstakes: What a Giveaway Can Do for Your Business

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If you’ve spent some time scrolling through your personal Twitter or Facebook feed, you’ve probably noticed certain businesses promoting sweepstakes contests. These posts will typically say things like “Enter for a chance to win” and will then offer up a prize in exchange for the contest entrant performing a specific task, such as ‘Liking’ the business’s Facebook page, submitting their email address, or subscribing to the business’s newsletter.

You’ve also probably wondered whether these social media sweepstakes are worth it for the businesses. The short answer is yes—as long as the business goes into the contest with clear goals in mind, targets the appropriate audience, and continues to promote the contest for its entire run in order to encourage entries. Here are a few of the benefits you can get from running your own social media contest.

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How to Conduct Good Product Market Testing

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You’ve been incubating a great idea for a product and service, and you’re ready to unleash it upon the world—but have you done any product market testing yet? Rushing a new product or service to market without doing any market testing is kind of like jumping behind the wheel of a car before you’ve learned the rules of the road—you might pick some things up through trial and error and the signposts along the way, but you might not fully get the hang of it before you crash.

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Using Social Media to Grow Your Email List

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Email and social media marketing are often pitted against each other, as if one clear winner deserves all your marketing dollars. But why can’t email and social media be friends? In fact, why not use social media to grow your email list?

As you probably already know, your email list can be one of the most effective ways of reaching potential customers. Email is still the most popular online activity, with 91% of web users checking their email at least once a day. Perhaps even more importantly, the average web user is often used to  receiving emails from businesses, and 74% of consumers say they prefer receiving commercial communications over email.

Unfortunately, it’s not always easy convincing people to sign up for your mailing list in the first place. That’s where social media can come in handy. There are several great ways that you can use platforms like Facebook, Twitter, and Google+ to drive web users to your email sign-up.

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10 Things to Avoid When Running a Business

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There’s no such thing as an overnight success story when it comes to businesses—even if a company appears to have just stumbled upon a great product that the world is clamoring for, you can bet that there was a lot of hard work and planning behind the scenes. If you decide to start your own business, don’t assume it’s going to be all smooth sailing with minimal work. Here are 10 things you need to avoid when running a business.

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Helping Others to See Your Business Vision

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You may be passionate about your business vision and ready to stick with your venture until the bitter end… but do the people you work with feel the same way? As an entrepreneur, it can be easy to get wrapped up in your own mission while leaving business partners, employees, and clients behind. And that’s bad news, because the myriad responsibilities of your start-up can’t be weathered alone.

So how do you get others to not only understand your vision, but to go above and beyond to help you achieve it? As it turns out, it’s all about how you communicate it. Here are a few tips for getting others to love your vision as much (well, almost as much) as you do.

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What Marketing Items Are Still Relevant in 2014?

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A lot has changed in the world of marketing since the advent of the Internet. Our communication with clients increasingly takes place online, and we promote our brands through blogs, online videos, and social media marketing. Even in this digital age, however, there’s still value in the classic strategy of giving away promotional gifts.

Whether you have a booth at a trade show or want to give loyal clients a small token for the holidays, promotional gifts are a great way to build good will towards your business and get your brand name on an item that people will potentially see on a daily basis. But what items will actually be used and appreciated in 2014? Let’s look at a handful of marketing items that are still incredibly relevant in our modern world.

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5 Ways to Make Your Brand Stick with Your Audience

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Between watching TV, checking email, browsing the Internet, listening to the radio or a music streaming service, and passing stores or billboards, we encounter a staggering number of advertisements on a daily basis. By some estimates, the average person is exposed to between 2,000 and 3,000 advertisements every day. With so much advertising clutter, brands need to be incredibly memorable in order to stick with their audience.

So what’s a business to do, especially if they don’t have the marketing budget of an omnipresent company like Apple or McDonald’s? Fortunately, there are steps you can take to make your brand stick no matter what kind of budget you have. Here are 5 powerful brand-building tips you should keep in mind.

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The Best Instagram Apps for Your Business

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Instagram is still a relatively young social media platform, and there are only a few brands that have really risen to the top as successful Instagram marketers. This shouldn’t deter you from using Instagram for marketing, though—it should encourage you because it means the platform has a lot of untapped potential. One thing that a lot of small businesses on Instagram haven’t recognized yet is that there’s a plethora of easy-to-use apps that can dramatically enhance their presence on the site. Try out these 9 Instagram apps for your business if you want to get more followers and increase engagement.

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Generating Interesting and Meaningful Content for Your Marketing Campaign

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You’ve got a great product or service to offer, and you’ve heard that content marketing is the way to attract people to your business, so you dust off your keyboard and write a blog post related to that great product. A couple days later, you check back and discover that your post has generated…not nearly as many views as you were hoping for. What gives? Why haven’t readers flocked to your content?

Unfortunately, crafting content that will connect with your target audience isn’t as easy as just singing the praises of your business. The idea behind content marketing is that you’re providing information that readers, viewers, or listeners will find interesting, in exchange for those people taking the time to engage with your brand. The goal of your content, then, should be to address the topics and questions that most interest the people who you want to engage with your business. Here’s a quick look about what you should and shouldn’t do to generate interesting and meaningful content.

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Contact Details

Freephone: 0800 988 7355 - Email: sales@promotional-products.org

Promo-Gifts (UK) Ltd - +44 (0)1895 438459 - 63 Fairfield Road - Yiewsley - West Drayton - Middlesex - UB7 8EZ - GB Reg No. 6270341 - VAT No. 919738969