Just found this on a guerrilla marketing blog and I thought I would share it. This is an image of a printed pint glass that was used for a new Guinness marketing social media stunt.
The idea is that it tweets, updates facebook, checks in on 4square and downloads various coupons and promotions that you can use to either buy guinness or win prizes.
However when you actually scan the QR code the link takes you to a holding page on godaddy.com. I’m not sure if the domain is not yet active or if they forgot to actually buy the domain in the first place.
I don’t want to point any fingers as the Guinness marketing department could one day be one of our clients But clearly something went wrong somewhere.
If you want to buy promotional products from us with QR codes on, we can purchase and maintain your domains to point to wherever you want.
We can create unique promotional mini sites for you to display your promotion.
This is available as a yearly subscription service and starts from just £25 a year for a basic QR code URL forwarder.
We can create and manage a microsite for you and give you figures of the actual traffic your promotion received through the use of your QR code.
Just call and speak to David in Marketing if you are interested in this service.Guinness QR Code Pint Glasses Fail,
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