Innovative Marketing at its Best for McDonalds

There have been some creative, innovative and brilliant marketing campaigns so far this year, but one of my favourites I have seen is the McDonalds campaign used at Warsaw Train Station in March.

This saw a departures board with a difference – details of how many McDonalds items you could eat before your train leaves.

This has no direct marketing on it, no McDonalds logo plastered on the boards, but just simple, recognisable pictures of the McDonalds food you have enough time to eat.

McDonalds have come up with some amazing marketing campaigns in the past and have a brand known worldwide.  Their ‘We’re loving it’ can be hummed by millions and their character Ronald McDonald is easily recognisable by children across the globe.

But how do they do it?

They think differently, they have a creative marketing department that thinks outside the box.

Gone are the days when you could give out some freebies or stick up some big billboard signs for advertising.  Nowadays, consumers are looking for that something a little bit different and unique.

Viral marketing has sky rocketed since the T-Mobile campaign where London’s Liverpool Street Station saw a group of dancers burst into spontaneous dance.  As has using social media as a way of reaching consumers.

But none of this is worth any investment without some creativity to produce something people will think about and that’s different to the common place marketing used by many companies.

So what will your next marketing campaign consist of?  Whatever it is think KISS – Keep It Simple Stupid.  If you can’t sum up your campaign on a post it note it’s not a campaign – it’s a group of ideas.