Businesses local in Bristol have started trading in Bristol Pounds, which has been set up as an online currency as well.
By having their own currency, Bristol is encouraging money circulation within Bristol itself.
If someone walks into a shop and pays for something in Bristol Pounds, they cannot go and pay a national supplier using this as it won’t be accepted. Instead they will have to use it to pay local suppliers or pay staff.
By doing this they are keeping money circulating within Bristol and promoting the use of local traders and suppliers.