Was the Olympics Good For Business?

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I recently had a bit of a rant on linkedin that I though would make an interesting blog post.  Some names have been removed to protect peoples identity. And some extra bits added for theatrical effect.  My intention is not to degrade what was an amazing olympic games.

I loved the Games.

What a fantastic display of British Hospitality. What an amazing buzz around London. I thoroughly enjoyed the whole thing from start to finish. I was glued to the TV for most of the events we were competing in and my fingers were regularly hopping to that red button.

But seriously… good for our industry?

Why are Locog so intent on stopping anyone from printing or displaying the olympic rings? It’s ridiculous. How do they even own the rights to this? It was originally designed in 1912 by Baron Pierre de Coubertin, the founder of the modern Olympic Games. I’m sure he would have not been happy with the way the logo is guarded. Particularly as he designed it as the coming together of continents.  Hardly sounds like the “olympic spirit” we hear so much about.

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A Brilliant Day out at BeWILDerwood

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Whilst on holiday in Great Yarmouth, Norfolk we decided to visit Bewilderwoodthe attraction with “wild and imaginative adventure park with magical treehouses and a hint of intriguing characters”.

I didn’t know what to expect, we had our daughter, Bella with us, who is 1 with us so she’s isnt quite old enough for many things yet but she likes to be involved and take part none the less.

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The Oddbins Approach to Olympic Advertising

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A lot of businesses have been trying to cash in on the Olympics but with very strict advertising rules this has been hard to do. 

Without having millions of pounds to secure being an official Olympic sponsor you will not be able to the mulit-national brand partners that are cashing in on being able to boost their advertising through the games. 

So Odd-bins took a slightly different approach and decided to launch an attack on the Locog advertising rules. 

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Promo Gifts in the West End – Sir Spamalot

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As a thankyou for our fast turnaround on some branded umbrellas, Mel managed to secure us some tickets to see Sir Spamalot on tuesday.  I must say I was pleasantly surprised at how good it was.  I’m not a huge fan of musicals, I generally get dragged along by my wife.

For those that don’t know Sir Spamalot is a musical rendition of the 1975 film Monty Python and the Holy Grail. Spamalot tells the story of King Arthur and the Knights of the Round Table in their quest to find the holy grail.

On the night we went Marcus Bridgstoke played King Arthur, a role that is shared with impressionist Jon Culshaw from August the 8th to the 2nd of September.

Roman said that Patsy was played by Todd Carty (Mark from Eastenders) but until I saw the posters outside I refused to believe him. Maybe I always imagined him to be taller?

Maybe it’s because he was always bent over with a large pack on his back?

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Nike Takes on Adidas in Olympic Advertising

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With Adidas being names the official sportswear partner of London 2012 and Team GB, it was only a matter of time before Nike came on the scene with some form of Olympic advertising.

Nike are set release a 9 month long campaign with the strapline ‘Find Your Greatness’ which is based around inspiring UK athletes, whatever their aspiration or level and inspiring potential in everyone.

And guess when it’s going to be released – Friday 27th July – the same day as the opening ceremony.

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It’s Future Day – Remember Back to the Future? – That Day is Today!

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Not all that on subject but fun none the less.  Someone just posted this on my facebook page and I thought it worth of a blog post.

Even though I missed the time somewhat.

Today is the time that Marty McFly set on the time machine to come to.

I’m not sure that we meet the exact expectations of the film but pff who ever meets the expectation they set their time machine for?

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Innovative Marketing at its Best for McDonalds

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There have been some creative, innovative and brilliant marketing campaigns so far this year, but one of my favourites I have seen is the McDonalds campaign used at Warsaw Train Station in March.

This saw a departures board with a difference – details of how many McDonalds items you could eat before your train leaves.

This has no direct marketing on it, no McDonalds logo plastered on the boards, but just simple, recognisable pictures of the McDonalds food you have enough time to eat.

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Guinness QR Code Pint Glasses Fail

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Just found this on a guerrilla marketing blog and I thought I would share it.  This is an image of a printed pint glass that was used for a new Guinness marketing social media stunt.

The idea is that it tweets, updates facebook, checks in on 4square and downloads various coupons and promotions that you can use to either buy guinness or win prizes.


However when you actually scan the QR code the link takes you to a holding page on godaddy.com.  I’m not sure if the domain is not yet active or if they forgot to actually buy the domain in the first place.

I don’t want to point any fingers as the Guinness marketing department could one day be one of our clients ;)  But clearly something went wrong somewhere.

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Day 2 of Using our New Quote System

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Well we have been using our new quote system for 2 days now.  After one initial embarrassing bug where clients were getting charged VAT twice when they tried to pay, we have nailed down the quote time to roughly 20-30 mins.

Standard products are quoted in 2-3 Mins. Having over 13,000 products on a website can make it a real tough job to maintain and update prices.  None of our suppliers follow a set format when sharing their data so we have to manually update prices every time we either get new prices from our suppliers, or when we get an enquiry from a client.

We have added a publicly viewable “Last Updated” line above all product prices. Unfortunately I did a large import on the 01-04-2012 that has set all the last updated dates to this date. However whenever we get an enquiry for a product we update the product and then fire out a quote using those prices.  Then if we get a subsequent enquiry within 2-3 months we tend to use the same prices which brings our quote time down to 2-3 mins on our popular products.  

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