
| Thu 18 Feb 2010 |
Well today has been fun, we have been looking at other domains to possibly start a sister site on. In our quest to find another premium URL we found that the non hyphenated version of our promotional products domain has been up for sale. Well the question is should we be worried? here is a transcript of our emails with the new site owner... We are in Pink they are in black Hi there, Thank you for your email. We originally purchased this domain with the intention of turning it into a feeder site for http://www... I'm not about to fork out loads for it. It was more a convenience thing. If you have a figure in mind let me know As a keyword specific domain…with some basic SEO effort we can achieve a top 10 ranking for the keyword on Google both in the US and the UK. In the US, companies are currently paying north of $9.00/click just for this keyword…so it has tremendous value within the industry. Like I said... if you have a price in mind let me know. We would probably let it go for $30k US Good luck with your sale. Its not worth it for us... just for convenience sake. And well that was that... the question is should we be worried? other than the obvious that emails may goto the wrong address on occasion we are not really all that concerned. We are surely not going to throw $30,000 at someone to buy the non hyphenated version of our domain when we could spend that money adding hugely to our own SEO. We have spent a lot of time working on this site to offer good information to customers. Anything on a similar domain would be an imitation of the previously established domain. Google make a good effort of choosing between the 2 sites. Anything established on a similar domain would have more catch up to do than if they started on a completly different domain. That's just my thoughts anyway. Don't get me wrong I would love to have it and point it to our current site purely for convenience more than anything else. But I'm not going to lose sleep over it and neither should you. On an afterthought... well if they think that its worth $30k for that then what would an established promotional products site be worth? We will be sending out Special Offers and Discount Codes via our RSS feed. If you click the link it will add the feed to Microsoft Outlook - Don't worry! It's not as scary as it sounds! |
